After programming the configuration memory device, you can issue a soft boot operation (i.e., JPROGRAM) to initiate the FPGA configuration from the attached configuration memory device. If you want to perform a Boot operation on the target FPGA device select the target device and right-click and select Boot from Configuration Memory Device.
Figure 1. Boot from Configuration Memory Device

Important: There can be situations after
booting from configuration memory where the debug cores do not show up immediately due
to system boot up considerations. Xilinx recommends that you wait for the specified time
period as appropriate using the
boot_hw_device
Tcl
command in the Vivado Hardware Manager Tcl Console, as shown below:
boot_hw_device after 1000 [refresh_hw_device]
Where the 1000 can be the specified by you as the max "wait_on
" value.