Generic:
set variablename [get_property CONFIG.ADVANCED_PROPERTIES [get_bd_cells smartconnect_instancename]
dict set variablename key1 key2 ... keyn value
dict set variablename key1 key2 ... keyn value
...
set_property CONFIG.ADVANCED_PROPERTIES $variablename [get_bd_cells smartconnect_instancename]
Example:
set mydict [get_property CONFIG.ADVANCED_PROPERTIES [get_bd_cells smartconnect_0]]
dict set mydict __view__ functional M00_Exit NUM_WRITE_THREADS 2
dict set mydict __view__ functional M00_Exit NUM_READ_THREADS 2
set_property CONFIG.ADVANCED_PROPERTIES $mydict [get_bd_cells smartconnect_0]