Synthesis attributes allow you to control the logic inference in a specific way. Although synthesis algorithms are set to give the best results for the largest number of designs, there are often designs with differing requirements. In this case, you can use attributes to alter the design to improve QoR. For information on the attributes supported by synthesis, see this link in the Vivado Design Suite User Guide: Synthesis (UG901).
report_powercommand after synthesis to evaluate the impact of synthesis settings on power.
When using the KEEP, DONT_TOUCH, and MAX_FANOUT attributes, be aware of the special considerations described in the following sections.